TikTok has quickly become the go-to platform for creative content, with users flocking to the app to watch and create engaging videos. The platform has become a major trend centre, with tech website How-To Geek saying that the For You Page is the main reason the app is so popular. "TikTok is powered by a unique algorithm that uses AI and machine learning to populate the FYP with the most optimal content to show a particular user," the site says. In other words, TikTok can map out your interests and serve up content and TikTok trends that are hyper-specific to you, which keeps us all coming back for more.

pretty woman putting on makeup with ring light

As well as being a hotbed of creative talent, TikTok is also a treasure trove of beauty inspiration, with users sharing everything from makeup tips and tutorials to skincare secrets and haircare and beauty hacks.

If you’re looking for some new beauty inspo or beauty hacks, here are some of the best TikTok trends that are definitely worth your time!

1. Makeup and Hair Hacks

TikTok is filled with talented hair and makeup artists sharing their beauty hacks on how to create different looks, from natural hair and makeup to full-on glam. There are also plenty of helpful hacks that can make your hair and makeup routine easier, such as:

  • Glitter isn't just for your hair and body anymore; glitter and chrome eye cosmetics are now popular.
  • Another TikTok fad, is the concept of "clean" makeup, which is an extension of healthy eating and living. The clean makeup look is perfect for someone who wants to seem put together but not like they're wearing any makeup at all. If you want to achieve a more natural look, try our mineral makeup starter set and find your perfect shade!
  • While big, full ponytails are a great trend to explore, a low ponytail might be the perfect look for a date or a party. 
  • When it comes to blush, numerous tips and beauty hacks are available that demonstrate how to use this particular beauty item. Blush brings the colour back into the face, and the placement on the cheeks and eyes links the makeup together, providing additional dimension.

2. Skincare Secrets

TikTok trends aren't limited to makeup and hair: there are many videos of beauty hacks or skincare, including how to deal with wrinkles and other symptoms of ageing. While some of us are content to accept every aspect of ageing without reservation, others would prefer to move the process as slowly as possible (and thousands of people are in between).

woman checking her skin

TikTok is a great place to discover new skincare or girl products and beauty hacks, with users often sharing their holy grail products and routines that have helped them achieve clear, glowing skin. Whether you’re looking for advice on how to deal with acne or just want to find some new girl products to try, TikTok is a great resource.

3. Haircare Hacks

TikTok is also home to a wealth of haircare knowledge, with users sharing everything from tips on how to get rid of split ends to the best girl products for curly hair. There are also plenty of fun and inventive hairstyles to try, from braids and updos to half-up, half-down styles.

4. Nail Art

TikTok is a great place to find inspiration for your next mani-pedi, with users sharing everything from simple and chic designs to more elaborate and artistic looks. Whether you’re a nail art novice or a pro, you’re sure to find some inspiration on TikTok.

5. Beauty Products

TikTok is a great place to discover new TikTok trends, beauty hacks and girl products, with many users sharing their favourite products and launches. If you’re looking for something new to try, be it a skincare serum or a makeup palette, TikTok is a great place to start your search! 


There you have it, a few of the TikTok trends, girl products and beauty hacks that have taken over in recent months. From clean makeup to low ponytails, there's something for everyone on TikTok. So, if you're looking for some new beauty inspiration, be sure to check out TikTok today!